You don’t need a business background to win at business

If you didn’t already know, Ted Rogers MBA students consistently place on the podiums at case competitions across Canada and internationally. The Ted Rogers MBA is one of the top three schools in Canada when it comes to success at cases competitions, and Allison Macleod and Matthew Hague are two great examples of why. Allison and Matthew come from arts backgrounds and thought it would be intriguing and challenging to enter into the Konrad Group/Rotman Business Technology Case Competition in November.

Allison MacLeod with second place cheque

© Canada’s Next Top Ad Exec

Next Top Ad Exec 2017

© Canada’s Next Top Ad Exec

What happens when two Ted Rogers MBA students with liberal arts backgrounds enter a business-focused case competition? They win.

With that success under their belts and a solid understanding of how to successfully compete in a case competition, combined with their shared love of marketing, Allison and Matt both knew they wanted to enter Canada’s Next Top Ad Exec case competition. Their task was to propose a plan to launch a Maven vehicle-sharing service in any major Canadian city, with a focus on urban millennials. There were 215 submissions, which then got streamlined to 25 and then to the final 10. Allison and Matt made the cut and had to present to many industry executives.  

“I thought I would be nervous to step in front of all the judges, but I wasn’t. Matt and I were just excited to tell our story and explain our plan. It also helped that we had a bunch of support from our classmates that came to cheer us on. That showed how collaborative and supportive our program is,” says Allison.

Allison and Matt had 30 minutes to convince the judges that they should be named Canada’s Top Ad Execs, and both Allison and Matt did an amazing job. They placed second overall out of 215 submissions, with Allison accepting an internship with Canadian Tire and Matt landing an internship with GM. Both also received $2000 worth of Air Canada Rouge vouchers and $2500 cash as their prize.

“I think I’m addicted to case competitions,” says Allison. “They are real life events that could or have happened, and I learn the most from immersing myself in them.” With internships at two leading companies, prize money in hand, amazing industry experiences, and new friends along the way, both Allison and Matt have shown that with hard work and dedication to case competitions, you can succeed.